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21 lines
918 B
HTML
21 lines
918 B
HTML
<div class="book-content">
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<h2>5 down, 95 to go</h2>
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<p>
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The digital hub strategy itself was just one part of Steve’s greater plan to finally gain market share in the PC market. Since he had returned to Apple,
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the Cupertino company was stuck at around 5% of the overall PC market, even though most industry analysts acknowledged the superiority of its
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operating system, and the innovations in its hardware.
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</p>
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<p>
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One other plan was an aggressive TV campaign called “Switchers”. Its ads
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showed several former PC users who had switched to the Mac and were describing how it had made their life so much easier. The purpose of the
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campaign was to encourage people who were thinking of switching but were a little afraid to do so, by showing them someone who had made the change and was happy with it.
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</p>
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<p>
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Yet the riskiest strategic move Apple did to seduce
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</p>
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</div>
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<span class="page-number">79</span> |