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18 lines
852 B
HTML
18 lines
852 B
HTML
<div class="book-content">
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<p class="no-indent">
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would leverage the incredible power of
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<img class="left-pic zoom-this" src="samples/steve-jobs/pics/26.jpg" width="172" height="254">
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the Apple brand, focusing only on the company’s culture of rebellion and artistic creativity. This was the germ of the Think Different campaign. Steve
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had come back to Lee Clow at TBWA Chiat/Day, the ad agency that was responsible for the original Macintosh’s advertising (especially the 1984
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commercial), to help him restore the company’s image in the public. The result was as Jobsian as it gets: huge black and white photographs, similar
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to the ones he had at home, portraying great iconic people who were celebrated for having changed the world.
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</p>
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<p>
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It is not surprising that the agency suggested Steve
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</p>
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</div>
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<span class="page-number">65</span> |