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20 lines
1015 B
HTML
20 lines
1015 B
HTML
<div class="book-content">
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<p class="no-indent">
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as well as their QuickTime movie trailers, which had taught
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them how to handle massive downloads on their servers.
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</p>
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<p>
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Moreover, they were able to negotiate with the music companies because they were still a niche player. The majors were trying hard to fight Napster,
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but they were reluctant to launch online stores, afraid that it would destroy their current business model. But iTunes could only run on Macs, which
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were still a fraction of the PC market — so they viewed Apple’s proposal as an opportunity to try a new model with limited risks.
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</p>
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<p>
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So, on April 28 2003, Steve unveiled the iTunes Music Store at a special Music event. The results quickly exceeded the company’s best hopes. Five
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million songs were sold in just eight weeks, and another eight million in the following fifteen weeks, bringing iTunes’ share of legal music downloads to
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70% — yet it was still only Mac-compatible!
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</p>
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</div>
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<span class="page-number">84</span> |