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22 lines
1.0 KiB
HTML
22 lines
1.0 KiB
HTML
<div class="book-content">
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<p class="no-indent">
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Windows users was to get into the retailing business.
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</p>
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<p>
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It was far from an obvious choice. Once again, there was a consensus in the industry that brick-and-mortar computer retailing had had its day. The new
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model was Dell, which only shipped computers directly to customers after they were purchased on its website. The one company that had their own
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computer boutiques, Gateway, was actually closing them because they were huge money sinks.
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</p>
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<p>
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But Steve’s vision was different. He understood that Windows users
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wouldn’t even consider Apple unless they would actually see how Macs worked and could help them run their digital lives effortlessly. He
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envisioned “lifestyle stores” that would showcase Apple’s products working with digital devices, that people could pick up and test drive on the spot.
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The stores would be in very expensive locations, in popular malls or in the center of shopping districts.
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</p>
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</div>
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<span class="page-number">80</span> |