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17 lines
922 B
HTML
17 lines
922 B
HTML
<div class="book-content">
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<h2>Apple’s possible future</h2>
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<p>
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2010 has seen Apple’s dominance in the high-tech industry reinforced. The company is the market leader or a dominant player in four huge and growing markets: digital music players (with iPod), digital music distribution (with iTunes), smartphones and mobile apps (with iPhone, iPod touch and the App Store), and tablet PCs (with iPad).
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</p>
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<p>
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This unique position at the crossroads of the digital revolution, makes the fruit company the subject of many a fantasy. Two trends have constantly re- emerged when speculating on Apple’s future.
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</p>
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<p>
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The first is its take on the television market. Steve Jobs himself has commented at length on it at D8 (again), saying it was impossible for Apple
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to enter this market because of its structure. He talked about an insoluble go-to-market impossibility.
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</p>
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</div>
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<span class="page-number">102</span> |